Today, Indigo operates six American Girl specialty boutiques across Canada and is now selling its entire assortment of American Girl products online at indigo.ca. Indigo is proud to be the exclusive retailer of American Girl® in Canada. A further expanded assortment of books, toys, birthday gift ideas and loot bag essentials is also available online at indigo.ca. The Company currently offers the IndigoKids experience in all 89 large format locations. !ndigoKids® mission is committed to supporting parents and dedicated to the intellectual, social, physical, and emotional well-being of children with a focus on books, specialty toy and kid’s apparel and room décor through our private brand launches of Wonder Co.™ and Mini Maison™. The Company continues to develop and expand its proprietary gift and lifestyle merchandise as part of its focus to provide customers with increasingly meaningful and life enriching merchandise, the help them live life with intention, while improving operating margins. Indigo is a one-stop destination for gifts to touch the heart, mind and soul. Indigo customers can find eBooks on indigo.ca, which links directly to the Kobo site for purchase. The Company continues to support eReading via the Kobo service on a variety of devices available to Canadians. Books and eReadingīooks and book products are the Company’s core products with approximately 15 million book titles currently available online and a reduced curated assortment in stores. Among other exclusive offers, members can take advantage of invitations to special events, early access to sales and inspirational book and product recommendations. Indigo’s plum rewards program includes two tiers: plum, a free points-based tier and plum PLUS, a fee-based tier that allows members to collect points, save an extra 10% on almost everything and enjoy free shipping every day.īoth tiers of the program offers members the opportunity to earn points faster by taking advantage of bonus point promotions and targeted promotional offers. The Company’s plum rewards program reflects the strong focus placed on generating long term engagement from its best customers. The need to understand, connect and engage with customers is deeply important to Indigo. Small format stores are typically located in retail shopping centres, street-front retail areas, major airports and central business districts. The Company also operates a popular online destination offering millions of products including books, eBooks, toys, stationery, home décor, gourmet confections, electronics, and more.Īveraging over 22,000 square feet, Indigo’s large format stores are designed to be destinations for culture-seekers, offering an inspiring environment conducive to browsing and community-building. Our StoresĪs of July 1, 2023, the Company operated 87 superstores under the banners Chapters and Indigo and 84 small format stores, under the banners Coles and Indigospirit. Indigo is a public company, traded on the TSX under the symbol IDG. Headquartered in Toronto, Ontario, the Company employs approximately 5,000 people across Canada. The Company also has retail operations in the United States through a wholly-owned subsidiary, operating its first retail store in Short Hills, New Jersey since October 2018. Indigo is now Canada's largest purveyor of ideas and inspirations to enrich your life, with books and eReading, specialty toys, gifts, and lifestyle enhancing products that affordably offer intrinsic quality, beauty and timeless design. Indigo has evolved to become the world’s first cultural department store with locations in all 10 provinces and one territory and also offers an award-winning online experience at indigo.ca. ("Indigo"), as it exists today, was created in August 2001 upon the merger with Chapters Inc. The first Indigo location opened in Burlington Ontario in 1997, created with the desire to bring a unique cultural destination to the Canadian retail marketplace.
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